OK Foods, the Fort Smith-based supplier of high-quality chicken products, has tapped Rockfish Interactive to develop a total of three new user-centered websites. Two of the new sites will assist OK Foods in communicating with current and potential retail and commercial customers as well as the broker community, while the third site will support promotion of the TenderBird brand. All three websites will utilize Rockfish Interactive’s leading edge Site Management tool to enable OK Foods to more effectively manage all facets of its Web content and online communications with customers.  In addition, Rockfish Interactive will also be working with OK Foods to develop an Extranet for sharing key metrics and data with clients.