Rockfish Interactive launched the new Wal-Mart Facts website this week in response to the retailer’s desire to provide a more user-centered online experience for members of the media and key influencers. Wal-Mart hired Rockfish Interactive earlier this year to concept a better organized, audience focused website that could be easily managed by non-technical staff. The new site features a custom site management tool designed specifically for the varying needs of the Corporate Communications department of the worlds 2nd largest company. Visitors can navigate the site for images, video content, press releases, company statements and various facts the retailer provides to members of the press and public. The website can be found at www.walmartfacts.com.