Today is worldwide Blog Action Day – a day set aside for all blogs around the world to discuss a common theme, the environment. And in order to show how small changes can make a difference in the environment, each blog is asked to discuss the subject in relation to their usual topics.

Internet marketing and search engine marketing lend well to this topic since it can be a very green form of marketing, especially when compared to direct mail. About 32 million acres of trees are destroyed each year and the typical American receives approximately 41 pounds of junk mail each year, and almost half of this mail ends up unopened in a landfill. How wasteful!

Instead, why not try Internet marketing?

With search engine marketing and pay per click advertising, you are appealing to an audience who is already interested in what you have to offer. Your Web sites and advertisements appear in search engines to an already captive audience – allowing for a better return on investment, and perhaps a better consumer experience.

If transitioning into the realm of Internet marketing seems a little overwhelming, visit www.blogactionday.com to learn what else you can do to help the environment, or contact Rockfish Interactive so we can help you get started.

Feel free to post any tips you may have to promote a more environmentally friendly workplace or lifestyle.