Rockfish Interactive worked closely with Wal-Mart to launch www.livebetterindex.com -- a user-friendly site that visually reflects the national adoption rates of five everyday products that serve as trend indicators for ongoing consumer attitudes and shopping behaviors.
 
To support Wal-mart’s ongoing commitment to helping customers save money and live better, Wal-Mart’s first index report focuses on the environment. With 180 million shoppers annually and nearly 90% of American households shopping its stores, Wal-Mart is an indicator of American spending habits, preferences and attitudes.
 
Rockfish Interactive develops exceptional relationships with clients so that projects like www.livebetterindex.com can be launched seamlessly and strategically aligned with the target audience. This site is just one example of the types of global projects that make our jobs as developers, designers and content gurus more meaningful – and just plain fun.