Rockfish Blog

Rockfish Interactive Partners with J.B. Hunt to Launch Interactive Training

Posted by Kenny Tomlin on Thursday, January 31, 2008 in Project Launch



Being one of the top trucking companies in the country with drivers living and driving coast to coast each week, managing to get a set of drivers in one room at the same time for a training class is quite the feat even for a logistics wonder such as J.B. Hunt Transport.

In order to facilitate the learning of new material, driver policies and safety procedures for the busy drivers of JB Hunt, Rockfish Interactive designed and developed a web-based training application. With the use of streaming video sessions and interactive questions, managers can be confident that each driver has absorbed key information by logging in to review the real-time reports the system provides. Being able to participate in the training at the optimum time for the driver creates a more productive lesson and reduces the cost of traveling for training at a specific place and time.

The educational system was modularized in such a way that a variety of units of learning could be mixed and matched to directly focus on a particular business objective. With both optional and required training, the drivers and their leaders could guarantee the professional development of each employee.

 

Samsclub.com Digital Welcome Kit Launches

Posted by Kenny Tomlin on Monday, January 28, 2008 in Project Launch

 

Rockfish Interactive is pleased to announce the launch of Sam's Club new Digital Membership Kit.  When members join Sam's Club, they will receive an email with a link to the kit online.  The application includes details about all of the great benefits that are included with varying levels of membership service.

View the project online at:  http://www2.samsclub.com/welcome.

 

Google Advertising Professional Certification

Posted by Kenny Tomlin on Wednesday, January 23, 2008 in RFI News

Rockfish Interactive is soon to be Qualified Google Advertising Company after two of our best have earned their Google Advertising Professionals badge.  The certification program included a comprehensive exam and demonstration that each staff member can effectively manage a variety of Google AdWords accounts.

With Rockfish Interactive expertise in Interactive Web Applications, our Search Engine Marketing campaigns enhance our ability to offer our clients complete solutions for ultimate success.

Congratulations to Melanie Hartman and Mallory Smith for leading Rockfish Interactive into the select group of companies who do search engine marketing with approval from the big G! According to www.whoisGAP.com  there are currently only 113 companies in the USA with this status.

 

10 Minute Mail - SPAM Prevention

Posted by John Scott Bull on Friday, January 18, 2008 in Innovation on the Web

I will begin by stating the obvious: SPAM is a problem.  E-mail addresses are collected from websites and sold to evil spammers daily.  Victims have their inbox filled with invitations to join dating sites, XXX sites, to buy cheap drugs that are probably fake or software that is probably pirated.  SPAM has not only become an annoyance, it has become an expense.  Missed legitimate e-mails, increased bandwidth costs, clogged networks, reduced employee productivity, and other issues cost the US Economy $21.58 billion annually, according to the 2004 National Technology Readiness Survey.  Unfortunately, the need to give out your e-mail address in certain circumstances remains.

Consider this scenario: you are researching a work project and find a user group that discusses the very topic you need information on.  You utilize their site search and find the perfect thread.  There’s just one problem, you can’t access the information without joining.  To your annoyance, joining means giving them your e-mail address and receiving an e-mail with an activation link.  You can’t put a fake e-mail address in the form because then you won’t get the activation link.  Your only option is to give up your preciously guarded e-mail address and hope for the best.  Well, now there’s a better solution.

10MinuteMail.com offers a temporary e-mail solution for these very instances.  As the site explains: “By clicking on the link below, you will be given a temporary e-mail address. Any e-mails sent to that address will show up automatically on the web page. You can read them, click on links, and even reply to them. The e-mail address will expire after 10 minutes.”

The technology behind the scenes is pretty simple.  It is a webmail interface that auto-generates e-mail addresses for 10 minutes at a time, then deletes them.  If you need more time, there is a link to request another 10 minutes, then another 10 minutes and so on.  Since you have full e-mail control, there is no reason you can’t use these temporary e-mail addresses to register for websites.  In fact, the company changes their domain monthly to keep sites from blocking the domains of these temporary e-mail addresses.

I have always like the quote: “The best defense is a good offense.”  Instead of using filters to reduce the spam, let’s stop it before it starts.  Thank you 10MinuteMail.com for a preventative solution.

 

Rockfish Interactive Launches Tyson's Hunger Relief Microsite

Posted by Kenny Tomlin on Sunday, January 13, 2008 in Project Launch



Rockfish Interactive is pleased to announce the launch of Tyson's newest microsite online at: http://hungerrelief.tyson.com.  The site was developed upon the foundation of our custom site management software and corporate blogging software.

From the site:

As a company, Tyson Foods has donated valuable food to hunger relief agencies, and has been actively and strategically engaged nationally in the fight against hunger since 2000.

In this fight, the company has teamed up with organizations, food banks and food pantries, anti-poverty agencies, and individuals, who recognize hunger and its effects, and commit themselves to ending it every day. Many of these people are our own Tyson Team Members, working passionately to help end hunger in their own communities.

It’s these every day heroes who go about their day giving time, talents and resources to fight hunger in our country:

We dedicate this space to telling Their stories.

View the site online at: http://hungerrelief.tyson.com.

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