In 2007, Tyson Foods approached Rockfish Interactive with a challenge. They needed a way to showcase not only Tyson’s worldwide hunger relief efforts, but also the relief efforts of so many other individuals who have worked hard to fight global hunger. From this, hungerrelief.tyson.com was created. And while this site aimed to motivate and empower people to become Hunger All-Stars, there was still a need to further highlight and tell the story behind those companies, individuals and charities that are making a difference in the global fight against hunger.
Tyson and Rockfish teamed once again to create the Hunger Relief Blog as an updated and more interactive replacement for the original site that was created. This blog provides a new interactive outlet for people to receive all the latest information about the fight against hunger by focusing on Hunger All-Stars, in-kind donations, student food drives and other Tyson relief efforts. A Flickr badge that cycles the latest images from nation-wide food drives and events, and a Hunger Tips widget are available for readers to embed into their own blog, where they can help spread the word about hunger and poverty in America.
The Hunger Relief Blog is built upon Rockfish’s blog software, Echo, which will allow Tyson bloggers to regularly write and update blog postings. The tips that make up the widget are also managed and posted by Tyson staff, and to make the blog even more interactive, a form is also provided that allows visitors to nominate those who they think should hold the title of Hunger All-Star. This new interactive addition to the site will be a great resource where media and interested individuals can learn what they can do to aid Tyson as they fight hunger.