Fighting with a formula can is a hassle, claim the makers of Similac baby formula, Abbott Laboratories. So after listening to moms about their biggest concerns surrounding baby feeding, Abbott announced the release of the most innovative formula packaging ever released. To reveal their new innovations, Abbott worked with Rockfish Interactive to design the promotional microsite for the innovative baby formula packaging design, Similac SimplePac, and the new baby formula, Similac Advance Early Shield.

In addition to the microsite, a splash page was created for the Walmart.com site that indicated something new was coming from the makers of Similac Baby Formula.

The dual-purpose promotional site includes a 3-D rendering of the improved packaging design, which allows site visitors to see the container from all angles. The helpful new packaging features are also highlighted in the Flash Website, including a one-hand grip, a scoop in the lid, rounded corners and a flip top. All the packaging design changes were a result of Abbott Laboratories’ work to find out what changes would benefit mothers of newborn children.

On the Walmart.com exclusive microsite, visitors can get a sneak peak of the new Similac packaging design and formula before they are able to find it on Walmart shelves across the nation.