We had the cool privilege of working with Tyson Foods in launching their blog dedicated to hunger relief (hungerrelief.tyson.com). Today Tyson posted an entry titled Hunger in Austin--Something you can do to help. In addition to bringing awareness to the issue of hunger and poverty in Texas, Tyson Foods took their posting a step further by engaging their community to make a difference. For every comment posted on their blog, Tyson offered to donate 100 pounds of food (up to a 35K pound truckload). The response was overwhelming. As of the timing of this post, Tyson has received over 500 comments in less than 24 hours! Great job Tyson using social media to bring awareness to an important issue and then engaging your community in a positive response.