Rockfish Blog

Rockfish Launches ConAgra Food's "Delicious Moments" Facebook Application

Posted by Dana Sargent on Tuesday, September 29, 2009 in Rockfish Work

This week we launched ConAgra Food's "Delicious Moments" Facebook Application.  ConAgra Foods wanted to create a digital campaign that utilized social media in order to grow more awareness to the company's frozen foods at Walmart stores. 

The Facebook application invites users to upload a video that shows what they would do with 30 extra minutes a day.  A panel of judges will help pick the top 25 videos entered.  Beginning October 26th, Facebook users will vote on their favorite video.   The winner will get a $10,000 family vacation!

 

Rockfish Presents TidyTweet to 140 Twitter Conference: TidyTweet Named Best New Twitter Application

Posted by Dana Sargent on Wednesday, September 23, 2009 in Rockfish Labs

Rockfish Interactive was chosen to demonstrate TidyTweet for the Developer Launchpad Session at the 140 Twitter Conference in Los Angeles, California.  TidyTweet is the Twitter application Rockfish built for companies and agencies that want to keep their Twitter feeds free from inappropriate language, users and content.

Seven different applications were selected prior to the conference to be demonstrated in front of a group of developers and a panel of judges. After the demonstration, judges chose TidyTweet as the overall best Twitter application shown at the conference.

 

The prize?  Rockfish earned the opportunity to demonstrate TidyTweet to the entire 140 Twitter Conference audience. 

Some notable speakers and participants at the conference included:

·         Twitter co-founder Biz Stone

·         Well-known motivational speaker Tony Robbins

·         The most listened-to doctor in America Dr. Drew

·         San Francisco Mayor Gavin Newsom

·         Former professional skateboarder and well-known sports figure Tony Hawk

·         American actor, director and author LeVar Burton

 

For more information on the 140 Twitter Conference Launchpad Session: http://parnassusgroup.com/twitterconference/2009/launchpad2009/

 

 

 

 

Break a Record and Support Childhood Literacy

Posted by Kenny Tomlin on Tuesday, September 22, 2009 in Rockfish Work

This week we launched a landing page on Walmart.com featuring Walmart’s partnership with Jumpstart, one of the nation’s leading non-profits that aims to prepare children so that every child enters school prepared to succeed.
 
Walmart is promoting the Jumpstart program and encouraging consumers to Read for the Record on October 8th, 2009. This Read for the Record event is aiming to beat the record for the most people reading the same book on the same day. Join Walmart and Jumpstart by reading Eric Carle’s The Very Hungry Caterpillar on October 8th. Last year’s record was 700,000, and this year’s goal is to break 1 million!
 
For those who do not already have the book, every Walmart store across the country will feature a limited edition copy of The Very Hungry Caterpillar on sale for $8.  Walmart is also donating the net proceeds from the sale of the book to Jumpstart.
 
Learn more about Jumpstart and Read for the Record by joining the Twitter Party this Thursday, September 24, 2009 from 8 to 9 CST. Every 100th use of #jumpstart will receive a free copy of The Very Hungry Caterpillar!
 
To donate or pledge to read on October 8th, check out the website here: http://connect.walmart.com/jumpstart

 

Rockfish Technology - Online Coupon Management

Posted by Kenny Tomlin on Friday, September 18, 2009 in Happening At Rockfish

The team released a quick video describing our online coupon management software that we recently rolled out.  We've been using it at Rockfish for the last month on some pretty large campaigns and we are excited by it's ease of use, multi-platform functionality, tracking features, and price - all of which were concerns our clients had with other third-party options we had previously tested.

In the near future we will brand the product and create a separate site where you can sign-up and manage your own campaigns.  Until then, give us a call and we can discuss pricing and specifics.

 

Rockfish Selected by Ad Age as Small Agency of the Year

Posted by Kenny Tomlin on Sunday, September 13, 2009 in Happening At Rockfish

A little over a month ago, I learned from Ad Age that Rockfish had been selected as their Small Agency of the Year!  It has been tough to keep the secret, but today we can publicly celebrate this huge honor!

Any agency that has won an award knows that it is a shared accomplishment between the agency and their clients. At Rockfish, we have been blessed with an amazing list of clients that have challenged, trusted and supported us over the past 3.5 years (since Rockfish began).  I cannot overemphasize how important our clients have been to our success and growth!  We get to partner with some crazy smart and talented people and this is a recognition we share with them.

Second, the team I get to work with every day is AMAZING!  No kidding, the people at Rockfish work so incredibly hard and are so talented that every day I go home thankful that I have the honor to represent this company as CEO.  It may sound cliché, but the single greatest reason for our success is that we hire driven individuals that love what they do and always strive to improve.  As CEO, the opportunity to share this accomplishment with our team has been my greatest honor!

Third, we have been privileged to work with many award-winning agencies and supplier partners.  I’ve personally learned a lot from leaders in these companies and I know that we are better because of it!

Finally, of course, I want to thank Rupal and the team at Ad Age!  Getting the chance to meet and know them over the past month has been a lot of fun and being selected as their Small Agency of the Year is a huge privilege and honor that will drive us to continue to push to be one of the most innovative and creative digital agencies on the planet!

So, now let’s celebrate together!  On October 1st, we will be hosting a celebration party at our new Silver Joe’s Café location in Rogers, AR from 5:30 to 8:00pm.  More details are forthcoming, but there will be plenty of free food, drinks, and live music.  Mark your calendar and stay tuned for an update with all of the specifics soon.

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