This week, we launched a fun and informative project to promote Johnson and Johnson's newest mouthwash, Listerine Total Care. The project consists of a microsite that includes information about the new mouthwash as well as a cavity fighting action game called "Chomper Challenge".
Users can also opt to follow Listerine on Facebook or download the Listerine iPhone app that includes "Chomper Challenge" as well as a music gargle timer and toothbrush reminder.
Check out Listerine Total Care at: http://cleanerhealthiermouth.com/
Play Chomper Challenge online at: http://cleanerhealthiermouth.com/ChomperChallenge/
Listerine Total Care on Facebook: http://www.facebook.com/listerinereachtotalcare
And don't forget the Pocket Grin iPhone app!