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Rockfish Interactive collaborated with Walmart and its partner agencies to create walmart.com/green, Wal-Mart’s Earth Month destination.
The page allows users to submit their own sustainability tips, as well as view and rate others’ ideas. The page also links to Wal-Mart’s YouTube channel, which showcases a variety of videos produced by Walmart, supplier partners, as well as the Elevenmoms and More Than Elevenmoms communities.
Wal-Mart’s “Earth Day Every Day” essay contest is also promoted on the page along with call-outs that link to earth-friendly products within the site, allowing users to “go green with [their] favorite brands.”
The following links are all a part of the Earth Month project:
http://walmart.com/green
http://youtube.com/walmart
http://earthdayeverydaychallenge.com
http://walmart.com/mobileinfo
Review the full case study on our website.