Rockfish Blog

Photos from our Visit to IDEO

Posted by Kenny Tomlin on Monday, April 20, 2009 in RFI News

Today Jeremy, Jerry, and I had the awesome privilege of meeting some of the team at IDEO in Palo Alto, CA.  Dennis Boyle, one of the first employees and General Partner gave us the tour along with Charles and Kevin. 

I was first introduced to IDEO when I saw the Nightline special on their company about 10 years ago where the team was followed as they created a new and improved shopping cart (pictured below).  Since that time I have continued to follow IDEO through their website and excellent books. Following are a small number of pictures from our visit.

The infamous shopping cart featured in the Nightline special

Perfecting a bike for the average rider

The evolution of the Nerf football as created in their toy lab

A manual water pump developed for 3rd world countries

The prototype shop

Early prototypes of the computer mouse

Rethinking the common beer bottle

The evolution of the Palm

A practical joke becomes a permanent office / meeting room

Lots of personalization in work areas

The experimentation station

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