This week we launched ConAgra Food's "Delicious Moments" Facebook Application. ConAgra Foods wanted to create a digital campaign that utilized social media in order to grow more awareness to the company's frozen foods at Walmart stores.
The Facebook application invites users to upload a video that shows what they would do with 30 extra minutes a day. A panel of judges will help pick the top 25 videos entered. Beginning October 26th, Facebook users will vote on their favorite video. The winner will get a $10,000 family vacation!