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Are you ready for the next level?

Posted by Rockfish Interactive on Monday, March 29, 2010 in Rockfish Labs

PlayNextLevel.com

How do high school football players get recruited? The NCAA states that roughly 5.8%, or less than one in 17 high school seniors, will play at the NCAA level. Yet, there are 20,000 high schools in the country and nearly 900 college programs trying to find the right players for their respective teams.

In other words, it's tough if you're not the star player or on a team with a star player. Introducing PlayNextLevel.com, one of the largest joint ventures to come from the Rockfish Labs incubation division.

"Players spend hours cutting highlight film, compiling stats and then mailing video tapes or DVDs to the collegiate programs that interest them," says Alex Mortensen, founder of PlayNextLevel.com and son of Senior NFL Analyst Chris Mortensen.

Together, Rockfish and Alex built Play Next Level as the place where players, coaches and fans benefit from an improved, innovative high school football recruiting experience:PlayNextLevel.com

  • Players, of any skill level, can create a personal profile on the web site as a showcase for their physical metrics, performance stats and highlight videos.
  • Coaches gain access to profiles for more players than they could ever see in person. This allows them to more efficiently schedule their time, more effectively fill their roster needs, and avoid sorting through a mailbox of DVDs.
  • Fans can follow their favorite players to receive alerts whenever the player updates his personal profile.
  • Advice, most prevalent in the "Film Room" videos, includes direction from Chris Mortensen for players and parents on how to successfully create a highlight video and navigate the recruiting process.

The Rockfish Labs Joint Venture Opportunity
Got a great idea? Then, you should check out Rockfish Labs, where we develop new technologies, build new products with existing brands, and help entrepreneurs bring their great ideas to the marketplace. Play Next Level is the eighth company to be launched from Labs, and the most ambitious effort to date. The joint venture is co-owned by Alex and Rockfish, which is a model business relationship that we will look to duplicate frequently in the future.

 

Rockfish launches “Paws To Click” web site for Bergan and the ASPCA®

Posted by Rockfish Interactive on Thursday, March 18, 2010 in Rockfish Work

Did you know that unrestrained pets cause more than 30,000 accidents per year? That's one every eighteen minutes of every day. The American Society for the Prevention of Cruelty to Animals (ASPCA®) and Bergan, a company focused on active lifestyle solutions for dog and cat owners, asked Rockfish to build them an online community that supports responsible and safe pet travel.

At Paws To Click, you'll find:

  • The ability to post a picture and travel stories about your pet.
  • A Store Finder that will locate your nearest store carrying auto travel harnesses and pet travel carriers.
  • 11 Safe Travel Tips like, "Don't allow your pet to ride with his head outside the window, which subjects him to injury from flying objects."
  • Links to the Paws To Click Twitter and Facebook accounts.
  • Information about Bergan and the ASPCA.

How do you get involved?
With a simple click of the button, you can pledge and add your name to the growing list of supporters of safe pet travel. Pledge your oath of responsibility by visiting Paws To Click now.

 

What to expect after being named the Small Agency of the Year

Posted by Rockfish Interactive on Wednesday, March 10, 2010 in Happening At Rockfish

Ad Age ArticleOur CEO, Kenny Tomlin, was asked to write an article for Ad Age about the experience that Rockfish has had since the announcement roughly six months ago. Read the article about Rockfish's (Positive) Growing Pains.

In a nutshell:

  1. Satisfaction! "It's incredibly satisfying to be recognized for your hard work, and the team will feel energized and motivated to be part of your workplace."

  2. Talent! "It's not just about the number of (new) heads -- it's about what's in them."

  3. Ring! Ring! "Money does not begin to fall from the sky when the award is announced; you still have to earn the business."

    4. We're honored to have been chosen by Ad Age for this award (and for the A-List Award), and we look forward to giving you more amazing Rockfish news in the near future.

     

 

CEO Kenny Tomlin to Speak at Two Upcoming Conferences

Posted by Rockfish Interactive on Tuesday, March 02, 2010 in Happening At Rockfish

Mirren New Business Conference

Touted as the place to learn from the rule-breakers, contrarians, and innovators that are reinventing business, the MNBC is the place to be in NYC from April 12-14. Kenny will be sitting on the Agency Growth Case Study panel that will discuss how some agencies have experienced tremendous growth despite the struggling economy (Tuesday, April 13, 10 a.m.).

You can already engage the speaker panel by submitting a question on the conference site.

 

next10

Rockfish CEO, Kenny Tomlin, will be speaking at the next10 conference, which is a global networking and trend conference that brings brands and leading companies together. This year’s conference will take place in Berlin, Germany, on May 11th and 12th.

The BBC has claimed that mobile apps will be as “big as the Internet” with 10 million apps created by 2010. Therefore, a “next app” conference track has been added this year to explore this burgeoning world. As an Ad Age A-List interactive agency focused on solutions for the digital age, Rockfish has placed a stake in the ground as a leader in what’s next.

We hope to see you there!

 

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