Our clients at the UnitedHealth Foundation know their data. For the last 20 years, they’ve compiled America’s Health Rankings – a state-by-state healthiness score of our nation pulling from over 40 health measures from immunization to obesity to sick days. They approached Rockfish with a simple problem: help Americans understand what these numbers truly mean about our health as a nation, extend the publicity far beyond the new data release each year, and foster a year-round conversation about the issues.
Our solution takes dry data and makes it an interactive experience, allowing users to click through time and geography with just their mouse, gleaning insight from data that used to live only in charts and tables. Users can even compare states side-by-side on any health measure to get a detailed view of how their home ranks against others. But more than just a fun tool, State Health Stats can create conversation by letting users print, export or share any view to any of their social networks. And most importantly, users are always one click away from finding out how to take action to make a difference in next year’s data.
Rockfish is truly excited to launch this site, not just because it shows what we can do with great data, but because it’s a project that can help us become a healthier America!
