Written by Kayla Bond, Digital Strategist - Dallas
With the holidays quickly approaching, it’s only fitting that we take a moment to reflect on the past year. We’ve made momentous strides in terms of the size and growth of our company/family, but also in the individual skills and talents that each of us possess. I am amazed each and every day at the creativity and brilliance of my coworkers – and they deserved to be thanked.
Enter “Rockfish Rewards.”
Want to thank that Designer for pulling an all-nighter to get your comps out on time?
Think that Strategist did an awesome job with a digital roadmap?
Can’t believe that your Developer cranked out a mobile app in four weeks?
There are points for that.
Rockfish Rewards allows us to award points to our coworkers for a job well done, whether it’s going the extra mile, being helpful (when they really didn’t have time to be), or exemplifying one of the company’s core traits: Innovative, Versatile & Driven. The beauty of this system is that it allows you to personally show your coworkers that you care (let’s be honest – sometimes saying “Thank You!” as you’re running to your next meeting doesn’t really cut it).
The other beautiful thing about this system is that it actually works. Once you’ve accumulated a few points, you can trade them in for actual goods. That’s right – the points have value! The Rockfish Rewards catalog is updated bi-annually and includes items for just about anyone. From stand mixers and luxury accessories to electronics and gift cards, there’s bound to be something that catches your eye.
In my case, it was love at first sight.

As I sat in the lobby of our Dallas office at 5:30 on a Friday, waiting patiently for the FedEx truck to deliver my hard earned, self-indulgent reward… I couldn’t help but realize how incredible this system truly is. While I know how and when I earned the points (jumping in on projects, cleaning the kitchen, etc.), I wasn’t motivated by the thought of getting something in return – I was just doing my job.
Some people are unfortunate enough to have employers that don’t acknowledge or reward hard work. Some people are unfortunate enough to also have coworkers that wouldn’t stop in the middle of a dead-sprint towards a deadline to help you with a task – no matter how small. I’m lucky to have both – and a pair of Louboutins to prove it.