Earlier this year WPP sought to provide a one-stop shop for retailers seeking expertise in shopper insights, store design, customer relationship management, in-store communication, packaging and e-commerce. Today they formally announced the launch of a new initiative that brings together the best in shopper marketing - The Store. The goal is to provide a simple portal that allows retailers to search for the right agency based their unique needs and connect them with the best experts to achieve this. We're thrilled to be listed among WPP's experts in the space with 14 other agencies including JWT Action, Landor, Wunderman.
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