Brand Ventures is going strong in it's first year, from inception in March to investing in 3 startups including, Tap.Me, MomentFeed and Promoboxx. One of the benefits of working with these startups is getting to know the founders and learning from their unique point-of-view. Rob Reed, CEO of Momentfeed, recently released a whitepaper titled The SoLoMo Manifesto which takes an indepth look at the intersection of social, mobile and local. Reed begins by saying:
"Social. Local. Mobile. These are the sweeping trends in marketing today and for the foreseeable future. In terms of media consumption, they've come to dominate consumer attention. In terms of targeting and communication, they've opened dynamic new channels. In terms of data and measurement, they are nothing short of revolutionary. And in terms of technology, they are disrutping entire industries. While each is a powerful force unto itself, the focus of this paper is on their nexus".
The SoLoMo Manifesto looks at location-based engagement as a new marketing channel by reviewing major platforms, applications and contexual layers. Reed also highlights the challenges that marketers will face and the new opportunities that are being presented. Even if you're not a digital marketer you might stumble across a platform that you haven't used before (Are you on Localmind?).
This is a light read packed with tons of great information for any one in the space. You can download a digital copy here.
