Google announced this week that the new Google AdPlanner, a marketing research and media-planning tool, is now available to the public in beta form. I was approved to use it late last night, and when I finally got in there this morning, it was surprising to see the depth of information the site gives you about hundreds of sites within the Google Content Network. If you do any form of online advertising, this should be your first stop for information not only because it is free, but also because the information offered is equivalent to other paid service.

Through Google AdPlanner, users can filter sites by demographic factors such as gender, age, education and household income. If you do a lot of advertising in placement campaigns through Google AdWords, it is helpful since the demographic filters on the content network sites here leaves something to be desired.

You can also work backwards through the application, choosing a competitors site and getting information like similar sites, user demographics and traffic estimates. The tool allows you to create a list of the sites you want to incorporate in your ad campaign; you can export the information into a .csv file for later use.

And while you may pay for a similar marketing research tool, Google AdPlanner is still a simple, valuable, yet free tool that every Internet marketing company should check out. With so many additional features I didn’t mention here, it warrants attention from media planners and search engine marketers in every industry.

Arvest Bank is known for their commitment to providing a great banking experience for all their customers. Their continued commitment is displayed in the newly redesigned www.arvest.com. Designed by Rockfish Interactive, the site allows customers to handle all of their financial needs from anywhere in the world. Rockfish worked closely with Arvest's development team to provide a renewed design to create a superior user experience. Rockfish services included improved site architecture to provide easier navigation for Arvest bankers, a redesigned user interface with a clean look and feel that communicates the Arvest brand, custom Flash elements to engage customers in the site, and a custom interactive account chooser to assist customers in selecting which account best meets their financial needs. Click here http://www.arvest.com  to view the site.

Arvest Bank also partnered with Rockfish Interactive to develop Arvest Blog, using Rockfish's custom blogging tool, uniquely developed to meet the requirements of corporations, featuring user management, commenting controls, and posting management. See the blog in action at www.arvestblog.com.

Rockfish has a great opportunity for a talented, independent, self-starter to manage the Accounting/ Finance function.  We are searching for someone who is hungry and eager to be a part of our fast paced, growing organization.  We are looking for someone with solid accounting and finance experience who can provide financial leadership as we grow and can create and deliver a stable of financial reports to measure company performance. 

In addition the ideal candidate is a hands-on accountant who can be responsible for A/P and A/R as well as income statements, balance sheets, budgets etc.  In depth experience with QuickBooks, Excel and Microsoft Project are all critical.

If you have this type of background and are interested in unique contemporary environment that is rapidly growing, email your resume to:

rfijobs@rockfishinteractive.com