Keeping up with your team’s schedule just got easier. This customizable widget gives you quick access to your favorite professional and college team’s schedule and helps you create and send e-mail invitations to friends for game day and tailgating events. Just enter the email addresses of your fellow fans and send them an invitation to cheer on your team.
Learn more and download the widget here.
We had the cool privilege of working with Tyson Foods in launching their blog dedicated to hunger relief (hungerrelief.tyson.com). Today Tyson posted an entry titled Hunger in Austin--Something you can do to help. In addition to bringing awareness to the issue of hunger and poverty in Texas, Tyson Foods took their posting a step further by engaging their community to make a difference. For every comment posted on their blog, Tyson offered to donate 100 pounds of food (up to a 35K pound truckload). The response was overwhelming. As of the timing of this post, Tyson has received over 500 comments in less than 24 hours! Great job Tyson using social media to bring awareness to an important issue and then engaging your community in a positive response.
Fighting with a formula can is a hassle, claim the makers of Similac baby formula, Abbott Laboratories. So after listening to moms about their biggest concerns surrounding baby feeding, Abbott announced the release of the most innovative formula packaging ever released. To reveal their new innovations, Abbott worked with Rockfish Interactive to design the promotional microsite for the innovative baby formula packaging design, Similac SimplePac, and the new baby formula, Similac Advance Early Shield. In addition to the microsite, a splash page was created for the Walmart.com site that indicated something new was coming from the makers of Similac Baby Formula. The dual-purpose promotional site includes a 3-D rendering of the improved packaging design, which allows site visitors to see the container from all angles. The helpful new packaging features are also highlighted in the Flash Website, including a one-hand grip, a scoop in the lid, rounded corners and a flip top. All the packaging design changes were a result of Abbott Laboratories’ work to find out what changes would benefit mothers of newborn children. On the Walmart.com exclusive microsite, visitors can get a sneak peak of the new Similac packaging design and formula before they are able to find it on Walmart shelves across the nation.