Rockfish Blog

WPP Announces 'the store'

Posted by Laura Gardner on Wednesday, January 18, 2012 in Happening At Rockfish

Earlier this year WPP sought to provide a one-stop shop for retailers seeking expertise in shopper insights, store design, customer relationship management, in-store communication, packaging and e-commerce. Today they formally announced the launch of a new initiative that brings together the best in shopper marketing - The Store. The goal is to provide a simple portal that allows retailers to search for the right agency based their unique needs and connect them with the best experts to achieve this. We're thrilled to be listed among WPP's experts in the space with 14 other agencies including JWT Action, Landor, Wunderman. 
 




 

Rockfish Rewards moves to youearned.it

Posted by Laura Gardner on Wednesday, January 04, 2012 in Happening At Rockfish

*Originally posted to Kenny Tomlin's personal blog

At the end of the first quarter last year we launched a new program at Rockfish that we called Rockfish Rewards. As our company grew I was getting frequent requests from people who wanted to recognize a co-worker with a gift-certificate to dinner or small gift for working extra hard to meet a deadline or exceed a clients expectations. I liked the idea of peer recognition and wanted to create a more formal and exciting way for Rockfish to manage this, thus the beginning of Rockfish Rewards.

We built a catalogue of items that each had a point value. Everything from online gift certificates to iPads to Ducati motorcycles. Everyone at Rockfish was then given points each quarter that they could use to recognize a colleague(s). When a co-worker awards you points for a job well-done then you can immediately redeem those points for something less expensive or save them up for something really spectacular. It’s been a big hit at Rockfish. Recently one of our employees posted a review of her experience on our blog that’s worth a read.

Last year we managed Rockfish Rewards through Excel spreadsheets and email. Not a bad way to get started but a significant administrative hassle. In true Rockfish style, we decided to formalize Rockfish Rewards as a SaaS application called YouEarned.it. We rolled it out to Rockfish to kick-off the year and intend to make it available to any company that wants to use the software very soon. In the meantime, if you want to be a beta user of the service send me a message on Twitter (@kennytomlin) and I’ll see about getting you set up.

Following are a few screen captures of the application:






 

 

Happy Holidays (To Me!)

Posted by Laura Gardner on Wednesday, December 21, 2011 in Happening At Rockfish

Written by Kayla Bond, Digital Strategist - Dallas

With the holidays quickly approaching, it’s only fitting that we take a moment to reflect on the past year. We’ve made momentous strides in terms of the size and growth of our company/family, but also in the individual skills and talents that each of us possess. I am amazed each and every day at the creativity and brilliance of my coworkers – and they deserved to be thanked. 

Enter “Rockfish Rewards.” 

Want to thank that Designer for pulling an all-nighter to get your comps out on time? 
Think that Strategist did an awesome job with a digital roadmap? 
Can’t believe that your Developer cranked out a mobile app in four weeks? 
There are points for that. 

Rockfish Rewards allows us to award points to our coworkers for a job well done, whether it’s going the extra mile, being helpful (when they really didn’t have time to be), or exemplifying one of the company’s core traits: InnovativeVersatile & Driven. The beauty of this system is that it allows you to personally show your coworkers that you care (let’s be honest – sometimes saying “Thank You!” as you’re running to your next meeting doesn’t really cut it). 

The other beautiful thing about this system is that it actually works. Once you’ve accumulated a few points, you can trade them in for actual goods. That’s right – the points have value! The Rockfish Rewards catalog is updated bi-annually and includes items for just about anyone. From stand mixers and luxury accessories to electronics and gift cards, there’s bound to be something that catches your eye. 

In my case, it was love at first sight. 

 

 

As I sat in the lobby of our Dallas office at 5:30 on a Friday, waiting patiently for the FedEx truck to deliver my hard earned, self-indulgent reward… I couldn’t help but realize how incredible this system truly is. While I know how and when I earned the points (jumping in on projects, cleaning the kitchen, etc.), I wasn’t motivated by the thought of getting something in return – I was just doing my job.

Some people are unfortunate enough to have employers that don’t acknowledge or reward hard work. Some people are unfortunate enough to also have coworkers that wouldn’t stop in the middle of a dead-sprint towards a deadline to help you with a task – no matter how small. I’m lucky to have both – and a pair of Louboutins to prove it. 

 

 

Movember comes to a close

Posted by Laura Gardner on Wednesday, November 30, 2011 in Happening At Rockfish

A month of men's health awareness comes to a close tomorrow, with almost a million men around the world sporting more facial hair than their fathers did the 70's and we here at Rockfish are no exception. As you may remember, our 4 offices put together the first Rockfish Stash Off. Until we're able to reveal the results we leave you with mustache data visualization

 

Don't forget to donate to the cause by visiting movember.com. Infographic originally appeared on dailyinfographic.com

 

 

Rockfish is up for iMedia Agency of the Year

Posted by Laura Gardner on Tuesday, November 15, 2011 in Happening At Rockfish

We're really excited to be nominated as a finalist for iMedia's Agency of the Year. In order for us to seal the deal, we're going to need your help. Voting is really easy, so take a break from tweeting, pinging, texting, or whatever else you're doing and follow these steps to have your favorite agency in town (us!) win the big prize. Our very good friends and neighbors at Empower MediaMarketing are up for best agency out-of-home and best agency for integrated media, so show them some Midwest agency support too. 

1) Click this link to view all the nominees: http://www.imediaconnection.com/awards/agency2011/

2) Sign into your iMedia account or sign up if haven't already

3) Vote Rockfish for Agency of the Year

4) Fill in the remaining categories 

5) High-five!

 

 *Photo credit: http://www.ihighfive.com/

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