Rockfish Blog

Rockfish Selected as One2Watch

Thu, 04 Feb 2010 16:00:00 GMT

Talk Business selected Rockfish Interactive as their 2010 "One to Watch" company. The award recognizes and honors a company or operation in Arkansas that shows significant promise to positively change the state's business landscape.

Click here to read the full story.

Rockfish is No. 3 on Ad Age's Agency A-List

Mon, 25 Jan 2010 08:00:00 GMT

A number of months ago Rockfish was selected by Ad Age as their Top Small Agency of the Year for 2008. As significant as that recognition was, today I have even bigger news. Every year Ad Age publishes their Agency A-List where they select the 10 best agencies in the world regardless of size or specialty and Rockfish was chosen for that distinction! I really can’t put into words how satisfying this recognition is for our company and for everyone who works here.

I want to personally appreciate and thank you for your support and partnership. We are a four-year-old agency that has accomplished a lot in a very short period of time and we could have never done it without you!

Ad Age has the full story and details on their website here.

mywalmart.com Named One of World’s Top Intranets

Mon, 11 Jan 2010 10:00:00 GMT

NORTHWEST ARKANSAS, January 11, 2010: Walmart’s internal social network is one of theTen Best Intranets in the world according to user-experience research firm Nielsen Norman Group. Nielsen Norman Group has been conducting an annual intranet design contest over the past ten years.

To engage associates more effectively, Walmart created mywalmart.com, an online community specifically for associates. This virtual community provides associates a place to learn about Walmart, find co-workers, discuss topics with one another, chat online with company leaders and become more involved in the company. In addition to connecting associates and fostering conversations, the site contains company benefits information, news, and access to third party applications, making it a true “one-stop-shop” destination.

“A social networking site which functions as a corporate intranet, the Walmart site allows store associates scattered across the U.S. to meet and interact online. An emphasis on the personal is clear throughout the site, while the site still provides the necessary corporate information,” said usability expert Jakob Nielsen, principal of Nielsen Norman Group.

Full-service interactive agency Rockfish Interactive worked closely with Walmart to conceive, design, develop and launch mywalmart.com.

“Rockfish Interactive was thrilled to partner with Walmart on such a groundbreaking project like mywalmart.com. Working closely with Walmart we were able to custom build a new kind of intranet from the ground up to match the needs of one of the largest workforces in the world,” said Kenny Tomlin, Rockfish CEO and Founder.

Currently, 1.4 million associates in the U.S. have access to mywalmart.com and nearly 900,000 associates have registered.

Nielsen Norman Group’s “Intranet Design Annual 2010: The Year’s Best Intranets,” is available for download from the Nielsen Norman Group website at http://www.nngroup.com/reports/intranet/design

About Rockfish Interactive

Rockfish Interactive is a full-service interactive agency that applies technical savvy, creativity and business accountability to all projects. Rockfish delivers technology and marketing strategies for many Fortune 500 clients, such as Walmart, Sam’s Club, Kimberly-Clark, Tyson Foods, Sara Lee, Con Agra, and Dr Pepper Snapple Group. Rockfish has locations in Rogers, Arkansas, and Dallas, Texas. Rockfish is Ad Age’s 2009 Small Agency of the Year. For more information on Rockfish Interactive visit www.rockfishinteractive.com.

About Nielsen Norman Group
Nielsen Norman Group (http://www.nngroup.com) is a user-experience research firm that advises companies on how to succeed through human-centered design of products and services. NN/g principals Jakob Nielsen, Don Norman and Bruce "Tog" Tognazzini are world-renowned user-experience pioneers who advocated human-centered design and usability long before it became popular to do so. Besides authoring books and evangelizing at NN/g events about user experience, they and others on the NN/g team offer high-level strategic consultation on the usability of websites, consumer products, software designs and anything else that needs to be easy-to-use. Media contact: Darcy Provo, darcy@nngroup.com, 415-871-1831.

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Looking for Tasty Holiday Ideas?

Fri, 18 Dec 2009 10:00:00 GMT

Rockfish partnered with Sara Lee and Hillshire Farm to create a website that centers around recipes and entertaining ideas for the holiday season.

The site includes:

A contest: Explain how Sara Lee and Hillshire Farm have made your family holidays special and you could win a $500 Walmart gift card.
A recipe exchange: Add the hashtag #tastyholiday at the end of your tweets to join in the exchange!
Recipes for meals such as Waldorf Chicken Salad, Cocktail Links in Sauce and Pigs in a Blanket

Want Silver Joe’s Coffee in Seconds? There's an App for That!

Thu, 17 Dec 2009 14:00:00 GMT

Get your Silver Joe’s caffeine fix – fast. The Silver Joe's Mobile Ordering iPhone App hit the App Store today! Not only will coffee-lovers be able to see a Silver Joe’s Café menu on their iPhone, they can also order anything from the menu and pay for it on the fly from their mobile phone.

How does it work? Once the app is on their iPhone, users can browse the Silver Joe's menu by coffees, teas or smoothies and build a customized order with numerous options, such as an extra shot of espresso. The user can pay for the drink with a credit or debit card through the iPhone app and schedule a time to pick up their complete order.

The app also makes it convenient for users to call the cafe, view hours of operation, see cafe locations on Google Maps and launch SilverJoes.com!

Find the Silver Joe's Mobile Ordering App in the iTunes App Store here:

http://itunes.apple.com/us/app/silver-joes-mobile-ordering/id345559098?mt=8

Thanks Google!

Thu, 17 Dec 2009 09:00:00 GMT

It seems Christmas came early for Jerry Osmus...

Jerry is proud to show off his new Google Snuggie!

Back by Popular Demand: Regards.SC

Tue, 08 Dec 2009 12:00:00 GMT

Rockfish re-launched its popular Christmas website, Regards.SC, where users can help Santa Claus complete his naughty or nice list.

Here’s how it works: Visit http://regards.sc to add friends and family to Santa’s naughty or nice list. They will receive an email with a link to catch Santa on a hidden camera checking his list, where they can see just what he has found out about them.

The site was designed and developed by the Rockfish team. It’s absolutely free to send out to as many people as you like. Visit http://regards.sc to view a sample video and add your friends and family to Santa’s list.

A Rockfish Welcome!

Fri, 04 Dec 2009 15:00:00 GMT

At Rockfish, developers sometimes announce "new arrivals" in a more creative way. Check out this baby announcement written in code and congratulations to Robert Hanacek and family on the addition of Adrian Wyatt Hanacek!!

private readonly string _name;

private readonly DateTime _timestamp;

public static Dude GetInstance() {

if (_instance == null)

_instance = new Dude();

return _instance;

}

private static Dude _instance;

private Dude() {

_name = "Adrian Wyatt Hanacek";

_timestamp = DateTime.Now.AddHours(-1.5); }

Looking for a Nearby Arvest ATM? Yes, There's an App for That Too!

Fri, 20 Nov 2009 09:00:00 GMT

We partnered with Arvest to develop an iPhone application that helps users find nearby ATM machines and Arvest branch locations. Take a look:

Click here to download the Arvest Branch and ATM finder via iTunes.

Smarter Technology: A Smarter Way to Serve Online Coupons

Fri, 13 Nov 2009 09:00:00 GMT

Check out the article Smarter Technology wrote about our online coupon system: http://bit.ly/eVQR0

Reuters: Small Agency, Down Market, Big Growth

Tue, 10 Nov 2009 08:00:00 GMT

Reuters journalists are traveling by air, road and rail for a special report on the recovery of the U.S. economy. One stop on their zigzagging route from California to Rhode Island was Northwest Arkansas. Check out the blog post correspondent Nick Carey wrote about Rockfish Interactive:

http://blogs.reuters.com/route-to-recovery/2009/11/10/small-agency-down-market-big-growth/

"Holidays Made Simple" Launch

Wed, 04 Nov 2009 04:00:00 GMT

Looking for help picking the perfect present that won't break the bank? Perhaps you need just the right recipe for your holiday party?

Check out our newest project launch for Sam's Club. The Holidays Made Simple site offers help with every aspect of the holiday season, including finding deals, cooking, entertaining and buying gifts.

Rockfish to Host "Coffee Happy Hour"

Tue, 03 Nov 2009 14:00:00 GMT

The leaves are falling. The wind is getting chilly. Fall is in the air. It’s the perfect time to grab a hot cup of coffee and chat with other enthusiastic professionals in Northwest Arkansas.

Rockfish Interactive will host its first Coffee Happy Hour on Thursday, November 12th from 5:00 p.m. until 6:30 p.m. at the Silver Joe's Cafe in Rogers. All area professionals are invited to Silver Joe's Cafe to network with other professionals, talk tech and enjoy a free cup of coffee and pastries!

"Call of Duty: Modern Warfare 2" Landing Page Launch

Thu, 29 Oct 2009 15:00:00 GMT

You'll see one of Rockfish's newest creations on Walmart.com. The landing page promotes the release of the video game Call of Duty: Modern Warfare 2 along with a wide variety of gaming products available at Walmart stores.

eMarketer: Helping Walmart Get Interactive

Thu, 29 Oct 2009 12:00:00 GMT

Amanda Green, Senior Writer and Editor for eMarketer, interviewed Kenny Tomlin about Rockfish Interactive's work with Walmart and the social media forecast.

Click here to see the full article from eMarketer.

"Merry Madagascar" Landing Page Launch

Wed, 28 Oct 2009 15:00:00 GMT

This week we launched a new landing page on Walmart.com to support the national launch of the Merry Madagascar movie and showcase the exclusive DVD launch at Walmart.

The site features:

Recipes and party tips for the family
A memory game for children featuring the Merry Madagascar characters
Information on how to find new Merry Madagascar-licensed products at Walmart stores
A movie clip and information on the DVD available only at Walmart

"Dave & Buster's Halloween Instant Win" Launch

Thu, 29 Oct 2009 12:00:00 GMT

Dave & Buster's wanted to create a fun and engaging Halloween game that its customers can participate in for a chance to win prizes and offers prior to Halloween weekend.

Dave & Buster's sent an email to its 800,000 loyalty customers with a link to the online game. Rockfish collaborated with Dave & Buster's to create the Halloween game and online experience. The site also uses our proprietary web-based coupon software.

Check out the Dave & Buster's Halloween page at: http://halloween.daveandbusters.com

Sam's Savings Challenge

Wed, 21 Oct 2009 13:00:00 GMT

We recently launched the Sam's Club: Savings Made Simple website.

Sam's Club wanted the site to show users how much money they can save if they shop at Sam's Club, instead of regular grocery chain shopping stores.

The website includes these features:

· A savings calculator that lets users figure out how much money they've saved on groceries, paper products, pet supplies, etc.

· "Coupon Mom" gives tips on how to save money

· An online savings discussion that lets users sound off on their savings tips

Ad Age's 'Small Agency of the Year' Celebrates!

Fri, 09 Oct 2009 09:00:00 GMT

The Rockfish team, our families, amazing clients, friends and even a few of our Twitter followers celebrated our recognition as Advertising Age's Small Agency of the Year.

While it was storming outside, we ate barbecue and listened to a great band inside the Hammons Center. We want to thank everyone who braved the downpour to celebrate with our team!

Take a look at some pictures from the evening:

"Listerine Total Care" Launch

Thu, 08 Oct 2009 09:00:00 GMT

This week, we launched a fun and informative project to promote Johnson and Johnson's newest mouthwash, Listerine Total Care. The project consists of a microsite that includes information about the new mouthwash as well as a cavity fighting action game called "Chomper Challenge".

Users can also opt to follow Listerine on Facebook or download the Listerine iPhone app that includes "Chomper Challenge" as well as a music gargle timer and toothbrush reminder.

Check out Listerine Total Care at: http://cleanerhealthiermouth.com/

Play Chomper Challenge online at: http://cleanerhealthiermouth.com/ChomperChallenge/

Listerine Total Care on Facebook: http://www.facebook.com/listerinereachtotalcare

And don't forget the Pocket Grin iPhone app!